ART DIRECTOR. MADE IN INDIA. // 13.unnati@gmail.com

Creative storyteller with ideas rooted in strategy and innovation looking for the next platform to hack.

 My name means progress in Hindi. I've heard so many different pronounciations I don't know what its supposed to sound like anymore.

My name means progress in Hindi. I've heard so many different pronounciations I don't know what its supposed to sound like anymore.

  Someone  once said : " Okay, so Unnati will always have a story to share. Literally at any moment, she will tell you the most interesting, elaborate tale of what happened to her in the previous 24 hours." and unknowingly wrote part of my About Me. 

Someone once said : " Okay, so Unnati will always have a story to share. Literally at any moment, she will tell you the most interesting, elaborate tale of what happened to her in the previous 24 hours." and unknowingly wrote part of my About Me. 

 I am often a guinea pig for my brother in law's home brewed IPA's. If I don't text you back its because something went very wrong. 

I am often a guinea pig for my brother in law's home brewed IPA's. If I don't text you back its because something went very wrong. 

TL ; DR:  If you're seeking a creative, advice on online dating or a cocktail bar recommendation in over 27 states, hit me up. 

-----------------------------------------------------------------

I grew up in Nepal and wanted to do everything ranging from being a pastry chef to participating in the Adventures of the Hidden Temple. I flitted from one side project to another - mostly building pillow forts - until I stumbled across the description for an Art Director on the Miami Ad School website. Unknown to the world of advertising, I flew across the world based on a quick google image search of South Beach and the promise those 4 descriptive lines about an AD held.

Apart from networking - aka drinking - with a ton of creatives, I've experienced pitching to new business; winning new business; working on a Super Bowl ad; getting my first print ad produced; working on campaigns that took forever to get approved;  and working on agency clients even if I didn't have a brief in hand.

After a year of immersing myself into the NYC ad scene, I developed a knack for hacking digital platforms and current trends while using them in unconventional ways. Every morning, my inbox gets spammed with the latest tech news which prompts me to constantly think of the next idea to create. I went on to experience the boutique agency life in Boston shortly after and am currently experiencing the world of Indian advertising at Leo Burnett, Mumbai.