CREATIVE TWINS WITH SEPARATION ANXIETY

Adventures of hybrids looking for the next platform to hack and story to share.

CHARACTERS:

Unnati Marda  - Art Director. Made in India. 

Lis Mery Ramirez - Copywriter. Made in Dominican Republic

Hope - Future Siberian Husky in making

CONTENTS:

Chapter 1 - The Smart Idea

Lis Mery watched one of the Coca Cola Polar Bear commercials when she was seven and was immediately starry-eyed. 20 years later, while teaching kids and encouraging them to follow their dreams, it dawned that she wasn't doing the same. So seven year old Lis Mery took over and she drove from New Jersey to Miami to start a career in advertising.  

Unnati, on the other hand, grew up in Nepal and wanted to do everything ranging from being a pastry chef to participating in the Adventures of the Hidden Temple. While her parents urged her to set her mind on a clear goal, she flitted from one side project to the other until she stumbled across the description for an AD on the Miami Ad School website. Unknown to the world of advertising, she flew across the world based on the promise those 4 descriptive lines held.

Chapter 2 - Getting Started

You know you've found the perfect partner when you can work with them even while you're hungover. It wasn't until their 4th quarter at MAS when they teamed up for an awards class. Since then, they've proceeded to do two internships together and continue to ideate even when they're apart. 

Chapter 3 - Taking Shape

Apart from networking - aka drinking - with a ton of creatives, they've experienced pitching to new business; working on a Super Bowl ad; getting their first print ads produced; working on campaigns that took forever to get approved; and working on agency clients even if they didn't have a brief in hand.

Chapter 4 - So Much to Do

After a year of immersing themselves into the NYC ad scene, they developed a knack for hacking digital platforms and current trends while using them in unconventional ways.  Every morning, they spam each other with the latest tech news and research while constantly thinking of the next idea to create.

Chapter 5 - Almost Done

Lis Mery is working at TBWA/Chiat/Day whereas Unnati is in the process of getting her  O1 Visa*.

*That shit is expensive therefore she is heavily relying on an agency to sponsor her daily caffeine and liquor consumption.

-------------------------------------

Find out more about Unnati: 13.unnati@gmail.com // 224-999-5090

I've been traveling to different cities since I moved to USA 2 years ago. #36: Scottsdale, AZ.

I've been traveling to different cities since I moved to USA 2 years ago. #36: Scottsdale, AZ.

We decided to leave a permanent Thank You message after our first internship. Security was not pleased.

We decided to leave a permanent Thank You message after our first internship. Security was not pleased.

MAS 2017. Couldn't have done it without Lis Mery & wine. Both pictured partially.

MAS 2017. Couldn't have done it without Lis Mery & wine. Both pictured partially.